These days, who needs to earn self-confidence when you can buy it?

As breast implants are a pretty expensive option for the hopeful preteen, Abercrombie Kids, the miniature version of the wildly popular, hyper-sexualized former sporting goods retailer, has fulfilled every child's dream -- and every parent's nightmare -- with the padded push-up bikini top.

There was once a time, long ago, when little girls wished for their periods and a full cup size, which were the most significant symbols of bona-fide womanhood. Now, it seems, dreams of womanhood have been replaced with fantasies of growing a set big enough to score a Maxim cover and a spot on coveted quality television programming like 'Girls Gone Wild.'

Supermodel Joan Smalls has had an amazing year. The Puerto Rican stunner walked the runway for luxury labels like Givenchy, Gucci and Prada and, last December, was chosen as the newest face of cosmetics giant Estee Lauder.

It seems the standards of American beauty have changed, compared to what the general population perceived as beautiful 20 years ago.

From pin-up flare to nearly bare, celebs are bringing the beauty this week! Check out our picks for best celeb makeup looks of the week.

Wendy Williams is on a real hot streak lately! The talk show host sat down with Marie Claire and shared 10 things about herself that we probably didn't know already.

We get to find out what beauty product she loves the most, what hidden talent she has (hint: it's very old school and domestic) and, of course, what she thinks about hot celebrities.

What do you think Wendy has to say? Check out the video and find out!

Check out what was hot in celeb beauty this past week!

Platinum hair can be a tricky - and admirably daring - endeavor. Your makeup or skin tone can easily take your new look from Blonde Bombshell to Walking Dead if you're not careful, and when you bleach, it takes time and a lot of damage to go back to your old color!

When model Eva Marcille decided to go ultra-platinum, the new silvery-grey mane seemed to clash with her skin tone - in a really hot way. However, does the addition of pale matte pink lipstick look innovative, or is the combination more "drowning victim" than avant-garde?

Though smoky cat eyes, dramatic red lipstick, and super-hued cheeks are all the rage, there are still millions of women who don't want to spend every single day looking like they're headed to a club. And while we would all love to walk around bare-faced all day, some of us need a little boost. Here are 5 tricky ways to wear makeup without looking like you're wearing any at all.

With stars keeping it light on the makeup these days, will we be able to keep a best-makeup file? Though subtlety is the new cat eye, these celebs are making waves by toning it down.