Hair and beauty lines are taking a hint to the recent popularity of argan oil by promoting items made with the material, and just as much as health companies are pushing it, consumers are buying products made with the widespread product. From age-defying beauty to nail-strengthening tricks, everyone is stocking up on this wonder salve!
Jimmy Moore, cofounder of Eden Allure Moroccan Argan Oil skin-care line, says argan oil has natural components that make it useful in a plethora of ways. According to Moore, the oil has a high source of fatty acids, vitamin A and vitamin E.
These minerals, commonly found in antiaging serums, help to fight wrinkles. Alone, they can be applied overnight for deep, natural moisturization, or in small amounts under makeup. Here are a few ways to reap the benefits of Moroccan argan oil.
Argan oil not only defies skin aging but has also become an alternative treatment for popular skin and hair products. While the pure oil itself is not incredibly cheap, its multiple uses can actually save you money, as they take place of your other daily products. It can be used to moisturize hair and seal ends without messy results. Moreover, many nail bloggers recommend argan oil nail treatments by soaking nails in an oil and lemon juice mixture to strengthen the nails and rid nail beds of yellow tints.
In the age of anti-grease, part of argan oil's claim to fame is its ability to moisturize without making your hair and skin heavy and sticky. "Argan oil absorbs into the skin quickly," says Moore. "Essentially, oils will kind of sit on your skin, but it absorbs very fast because it has smaller molecules."
UNESCO has built a reserve around the Moroccan trees to study and preserve the species, and the organization has placed a cap on the amount used per year.
"[The argan trees] are rationed out because it's not as widespread as it was before," Moore says. "It was once all over Northern Africa, but that's another thing that adds to the high prices."
Though Americans love all things exclusive, purchasing the product does also have worldwide benefit: The recent fame of the tree has helped to fund healthcare and education for the women of the Berber tribe, and some brands, like Josie Maran, contribute a portion of their proceeds to help the cause.
The argan tree's product also has an incredible internal benefit. Culinary argan oil, which is created differently from skincare argan oil, can be used as a substitute for many cooking oils and salad dressings.
*One n' Only is a simple, affordable hair treatment. $9.49, sallybeauty.com
Would you consider replacing your favorite hair and beauty products with argan oil? Tell us!