Keri Hilson Tapped by Avon; Replaces Jennifer Hudson

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Grammy-nominated singer Keri Hilson's 'Perfect World' is also a beautiful one: Global beauty brand Avon recently announced that the Atlanta native will be the face of three brands, scents Imari and Imari Seduction and Avon Color. One of the brands, Imari, was previously endorsed by Jennifer Hudson.

"I'm so excited and honored to be Avon's newest face," Hilson said in a press release. "Avon has always been dedicated to empowering women through beauty. I've always strived to do the same with my music. To be a part of that experience means a tremendous amount to me."

The star's getting right to work, with her first official print appearance in an Imari brochure coming this August and brochures for Color after that. Hilson will also drop in on the company's annual sales conference later this month.
Known for her sassy take on relationships in songs like 'Knock You Down,' Hilson was chosen, Avon reps say, because she represents the modern Avon woman.

"Keri embodies everything the Avon woman aspires to be-beauty, grace, confidence and success," Group Vice President of Marketing Bob Briddon said. "We are thrilled to have her on board as the face of Imari and our Color collection."


The Avon roster includes stars Zoe Saldana, Derek Jeter and African-American make-up artist Paul Innis, whose partnership was announced along with Hilson's.

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