Beyoncé's latest fragrance, Heat, is clearly the diva of the perfume counter, with total sales reaching $3 million -- in one month! She got a head start earlier this month when she moved 72,000 bottles of her provocative fragrance in just one hour while signing autographs at Macy's Herald Square in New York, reports Women's Wear Daily. We'd have guessed that consumers might be a little weary of celebrity fragrances, what with Halle Berry, Kim Kardashian and Queen Latifah all hocking ubiquitous fragrance collections in the past few months. But Heat, which is technically not Beyonce's first fragrance since she released signature scents through Tommy Hilfiger in the past, managed to outpace celebrity competitors by about 12 times. According to the New York Daily News, the average Hollywood scent only makes about $2.5 million in a whole year.
Of course, the 'Single Ladies' singer's success might also something to do with fragrance business tips from hubby Jay-Z, who successfully launch 9IX through Elizabeth Arden in 2008. He also landed a fragrance deal with Parlux fragrances, along with Kanye West and Rihanna, to debut yet another scent later this year.
Bey's fragrance, which features magnolia and red vanilla orchid notes, is available at Macy's. Prices for the eau de parfum start at $49.
Comments: (11)
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By: R.K.Lawson on 3/25/2010 10:32AM
Ms Bey...Your accomplishments,like your beauty, is never ending...keep doing your thing...
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By: A. N. Irving on 3/25/2010 2:16PM
I was excited about the fragrance when it came out, but I must admit that I was not impressed by the smell of Heat.
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By: Nett on 3/25/2010 1:58PM
All the celeb perfumes smell the same..overpriced!
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By: Frugalosity on 3/25/2010 8:49PM
I don't like her new fragrance. I don't like any of the fragrances she has put out. However, I would have purchased this fragrance at Macy's in return to see her in person, and get her autograph. She is a great entertainer!!!
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By: Monique on 3/25/2010 9:50PM
I dont like the smell of beyonce new fragrance heat
she should stick to performing. In response to bill schrier comment. I dont know what black people you've been around but I for one take showers every morning and night. Maybe u was around white people with tans and thought they were black!
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By: luvingmylocks on 3/25/2010 11:23PM
MRS.B is a true trail blazer within her own right!!! Iwish her well in all of her endeavors,she is exciting ,a true entertainer,and very family oriented and she takes care of her own.Many years of success young lady ,go after whatever your heart desire,but try to let God in your life to lead you down these roads with peace and love.'you have a peaceful spirit'make it fruitful!!
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By: sara on 3/26/2010 5:10PM
Bill FART Schrier - typical example of why idle mind is the devil's workshop.....YOU'RE A VAGABOND!!
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By: Natasha on 3/29/2010 10:36AM
I purchased Heat over the weekend. I must say I love it!!!! and my husband does too!!!!! Catch the fever!!
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By: Renee on 3/29/2010 2:21PM
I will be sampling and will buy if it smells god.
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By: mike on 3/30/2010 6:45PM
Black women need to bath more, and stop relying on some overpriced fragance just because your favorite entertainer is selling it.
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