"I was inspired to develop a line of nutrient-rich cosmetics for the global marketplace focusing on a treatment infused color palette for women worldwide," Devitt said. "I believe that every woman should have access to versatile and wearable products that work for their personal skin needs and lifestyle."
Devitt draws her inspiration from around the world and she believes in giving back to the places where she has found insight for her creativity. She oversees the hydration program non-profit organization, Africa Foundation, which focuses on the development of rural African communities.
"It is my belief of the intense benefits of hydration that has given this concept a deeper, more far-reaching meaning to me," she said. "Hydration for skin and body is important to us as a beauty company, but is also a global issue we are addressing with our current philanthropic efforts. My travels to Africa and involvement with the Africa Foundation have provided me not only with experiences that I am so grateful for, but also with inspiration for one of my latest collections, one that I hope will also give something back to the communities of Africa."
A portion of the proceeds from the Destination Eye Palette in Serengeti ($37.50) will go toward that Africa Foundation to provide water solutions throughout Tanzania.
Philanthropy for a side, also dished on the hottest in spring trends -- long luscious lashes and shimmery cheeks.
Devitt suggested applying it just to the brow bone as a highlight, and to the inner corners of the eye to brighten. Never forget to curl lashes, she added, and apply three coats of mascara to lengthen and thicken the lashes. Next, she said, squiggle the brush from the very root of the lash outward toward the tip and the formulation will really hold the curl. For impossibly sexy lashes, try Luxury Lash Mascara, she said, which thickens and conditions as it adds volume.