Beyonce Knowles Launches Signature Scent

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Beyoncé Knowles is ready to bring her special brand of fire to the perfume counter this winter with Heat, her new fragrance that debuts in February. The singer, who has been involved with campaigns for Tommy Hilfiger True Star and Armani Diamonds but never had a fragrance of her own, told WWD that she named her fragrance Heat because so many of her tours had fiery themes.

"I'm so happy with it," Beyoncé told WWD. "I've been working on it for a while now. I was on tour for a year, and I have meet-and-greets with fans. I've never in my life gotten so many compliments. Coty has their own testing, but that was my testing! The fans loved it. They were like, 'I love that, I'm getting that. Why isn't it out right now? I need it!'"

The fragrance has notes of red vanilla orchid, magnolia and beach, with honeysuckle, almond macaroon and amber. Knowles said she was involved in every aspect of the project.

"Everything, from the bottle design to the name and the ideas for the commercials, that's me," she said. "I always asked myself, 'If I could have my own scent, what would it be?' I wasn't worried about deadlines. It could have taken me three, four, however many years. This was my first fragrance, and I wanted to make sure that it was something I would love forever."

Keep up with the latest news on Heat at BeyonceParfum.com.

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