
It's not often that something truly original hits the beauty market (hello, lace-fronts) but when every starlet from Rihanna to Victoria Beckham started rocking a new nail treatment with abandon, it was just a matter of time before the beautiful masses latched on to this white-hot trend.
Often metallic in color, Minx nails are a nail coverings that are applied with heat and can be fashioned into almost any design. The system was created by an extreme-sports fanatic and a beauty professional, and the two have tapped into something that may just prove to be the next big thing.
"The inspiration of the product stemmed from Janice's frustration with wearing down her nails and seeking a coating to better protect her nails," says Dawn Lynch-Goodwin, of her Minx co-founder Janice Jordan. "Once she found a solid coating, she realized that it could be developed in a variety of metallics and designs. And, besides looking amazing, it had other benefits such as no drying time, no chipping and not requiring any chemicals in the application or removal."
These "grillz for your nails" have been picked up from just about everyone in Hollywood and have filtered down to cities like Atlanta and Detroit. Goodwin and Jordan founded the company in 2006. The pair, who are polar opposites (a girly girl with beauty experience versus a marketing guru and extreme-sport fiend), complement each other famously.

"I love the attention Minx gives me and am always experimenting with fun and funky designs," says Jordan. "Dawn is more of the girly girl in our partnership. ...She's the one wearing a dress and heels when we are working in the factory!"
Beyonce was the first celebrity to wear Minx during a 2007 awards show. Since then, Victoria Beckham, Rihanna, Kate Beckinsale, Christina Aguilera, Blake Lively, Mariah Carey, Pink, Lady Gaga, Lisa Marie Presley, Lily Allen, Eve, Keri Hilson, Keyshia Cole, Leona Lewis, Liv Tyler, Fergie, Katy Perry, Lindsay Lohan, Kelly Clarkson, Jordin Sparks, Heidi Klum, Megan Fox, Paris Hilton, and Angela and Vanessa Simmons have all "Minxed" themselves.
"In the fall of '07, we had given some sample Minx to celebrity manicurist Tom Bachik," says Jordan. "Dawn was in Australia when I received a text message from Tom saying he had just Minxed Beyoncé with Golden Lightning for the American Music Awards. We almost had a heart attack! We had no product, no Web site, no help, and suddenly overnight everyone was demanding to know what nail product Beyoncé used to make her fingers look like they were dipped in gold! Since then, Beyoncé has been wearing Minx almost nonstop, and we have made countless custom designs specifically for her."
Of course, Minx is very exclusive, both in price (starting at $55 for a manicure) and in access, only being offered at a few select salons in the country.
For more on Minx, go to http://minxnails.com/
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